Marketing

“Dig” to Find More Customers

in Distribution, Marketing

You’ve “shaken the trees” by going to home builder association meetings, networking and even exhibiting at local home shows. So how do you find new customers? “Unearthing new customers takes a dedication of time and effort,” says Dee Goodin, northwest area general manager with Weyerhaeuser. “One customer I know uses gift cards to incent their […]

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Social Media for Builders: Trends and Best Practices

in Marketing, Trus Joist

What social media platforms are most effective for builders to reach homebuyers? Where should you look to find quality content for your social media feeds? How do you craft social media posts that attract engagement among customers and potential customers? Weyerhaeuser addressed these questions and more in its webinar “Engaging With Homebuyers on Social Media: […]

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Digital Calendar: December 2014

in Marketing

Each month in 2014, we have been providing our blog readers with a new computer background featuring photos from Weyerhaeuser photographer Gary Darby. In the final image of 2014, snow has fallen, giving our evergreens a chilly dusting of white. We hope you have enjoyed our digital calendar series! [alert-info] Click here to view and […]

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Digital Calendar: November 2014

november
in Marketing

Each month in 2014, we are providing our blog readers with a new computer background featuring photos from Weyerhaeuser photographer Gary Darby. In this months image, a leaf valiantly defends it’s position while the chill of winter begins its assault. Check this blog again next month for December’s image. [alert-info] Click here to view and […]

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Weyerhaeuser Distribution Offers Free Siding and Trim Installation Videos

in Marketing

Weyerhaeuser Distribution has released a three-part video series, “Better Building Practices: Installing Exterior Siding and Trim.” These short videos outline best practice strategies for long-lasting, aesthetically pleasing siding and trim installation. Hosted by Gary Katz, a well-known speaker, author, and educator in the residential construction industry, each video zeroes-in on the proven tactics for selecting, […]

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