Month: November 2014

Social Media for Builders: Trends and Best Practices

in Marketing, Trus Joist

What social media platforms are most effective for builders to reach homebuyers? Where should you look to find quality content for your social media feeds? How do you craft social media posts that attract engagement among customers and potential customers? Weyerhaeuser addressed these questions and more in its webinar “Engaging With Homebuyers on Social Media: […]

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Digital Calendar: December 2014

in Marketing

Each month in 2014, we have been providing our blog readers with a new computer background featuring photos from Weyerhaeuser photographer Gary Darby. In the final image of 2014, snow has fallen, giving our evergreens a chilly dusting of white. We hope you have enjoyed our digital calendar series! [alert-info] Click here to view and […]

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TJ-Pro Ratings –Taking the Guesswork Out of Floor Performance

in Trus Joist

Have you ever wondered what an L/360 or L/480 deflection limit feels like? Specifying floors with adequate floor performance (i.e., vibration) has challenged designers for many years. Builders and framing contractors want predictable costs with no callbacks. Homeowners want floors that meet their expectations. What most customers really want to know is “how is my […]

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